In The Window with ITW

Is it safe to swallow whitening gel?

Is it safe to swallow whitening gel?

Where you’ve gone to see your dentist or you’ve purchased a kit online, to whiten your teeth you need some kind of whitening gel. All whitening gel contains the chemical hydrogen-oxygen or carbamide peroxide (when combined with water is transformed into hydrogen peroxide). One thing to be wary of, throat irritation. This is the most notable side effect of swallowing whitening gel. This is most likely to happen when you overload your trays. Or when you sleep with your trays in. Gel sitting in the back of your throat can easily burn your throat. This is very similar to gum...

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Put To The Test: Custom Trays vs One Size Fits All Trays

Put To The Test: Custom Trays vs One Size Fits All Trays

At itw we know we are different to most brands as we don’t adapt to the common method of gimmicky LED lights and one size fits all trays. This is because we believe there never is truly a one size fits all, everyone has mouths and teeth varying in sizes and shapes. We believe everyone deserves their own custom fit whitening trays, not only are they incredibly comfortable, they are a more effective method.  Just watch the video tutorial below showing the difference between he typical one size fits all tray and our custom whitening trays. You can see why...

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The Teeth Whitening Brand Even Dentist’s Use

The Teeth Whitening Brand Even Dentist’s Use

I’m not sure about anyone else, but it can definitely feel like teeth whitening is taking over the world. With people in our feeds showing off their charcoal grin or chunky LED lights working to get rid of surface stains, the methods of whitening are ever growing! But there is one method that is undeniably the most effective and trustworthy. Excuse us if it sounds a little biased but when it comes to effective, lasting and safe teeth whitening we don’t think you can overlook the method chosen by dentists. Oh, and us, of course! Custom whitening is the safest...

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Managing Tooth Sensitivity

Managing Tooth Sensitivity

Desensitising toothpaste Toothpaste for sensitive teeth have been developed for a reason and absolutely will help ease your sensitive symptoms! How? The key ingredient is potassium nitrate. This will help ease the nerves that send pain signals to your brain. Sounds crazy but toothpaste such as Sensodyne can be your best friend if you are someone who suffers from sensitive teeth!  Salt water rinse Salt is a natural antiseptic and can reduce inflammation. Try a salt water gargle morning and night for most effective results.  Use a soft brush Did you know hard and aggressive brushing can actually wear down...

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Can I Sleep With My Whitening Trays In?

Can I Sleep With My Whitening Trays In?

Are you one of those people, with perhaps a bit of an addictive personality or that is obsessed with getting your teeth as white as possible?! A lot of us are, and it’s easy to become a little impatient with whitening, leading you to look for ways to get the most out of each session. It’s easy to come to the idea if I sleep with my guard in, will I get better results in a shorter amount of time!? Or are you someone that’s accidentally fallen asleep with their plates in and are now worried what the effects will...

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